Harse Autocraft
Niche
Automotive Media
Year
2025
Services
Video, Branding, Photography
About
Harse Autocraft isn’t your average body shop — it’s a Canadian operation rooted in craftsmanship, long-term client trust, and automotive pride. Antares Media was brought in to create a cinematic “About Us” film and a set of vertical-first social media clips to tell their story — not just what they do, but why they do it. This project was built to help Harse connect emotionally with their audience, build trust, and show the heart behind the hood.
Results
The video was rolled out in stages: The About Us film takes front stage on Harse Autocraft’s website — it’s the first thing you see when landing on their homepage. It sets the tone, builds trust, and instantly communicates what the brand is about. The same video is also used in sales and shared directly with new clients as part of their onboarding experience. Social cuts were optimized for Instagram Reels and YouTube Shorts, giving the shop bite-sized, cinematic moments that showcase their vibe and hands-on expertise. Feedback from existing clients was overwhelmingly positive — and now, even before someone steps foot in the shop, they feel like they already know the team and trust the craftsmanship.
