Harse Autocraft is a Southern Ontario auto body and restoration shop known for craftsmanship, detail, and long-term client relationships.
Scope of work
Film Production
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Direction
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Brand Film
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Timeline
14 days
Client
Harse Autocraft Inc.
Year
2025
Harse Autocraft wasn't a brand in need of rescuing. Andrew, the owner, was already pulling tens of thousands of views on social, his restorations spoke for themselves, and he understood content as well as he understood cars. What Harse needed was the anchor piece — a brand film that could carry the weight of the shop beyond the daily clips, and a homepage that matched the level of work happening inside.
Harse had momentum, credibility, and an audience already watching. The gap was that their story lived across scattered clips and posts, without one central piece to show who they are, what they do, and why their work matters.
The results
+35
Production and editing hours
250+
Raw clips reviewed
We turned Harse Autocraft’s existing momentum into a stronger brand experience. The film gave the shop a central story, while the homepage gave that story a proper place to live: Showcasing the craftsmanship, process, and personality behind the work.
The approach
We approached the project by looking past the cars and focusing on the story behind the shop. The goal was to capture Andrew, the process, the craftsmanship, and the level of care that goes into every restoration — then shape it into a film that felt honest, cinematic, and true to Harse Autocraft.
Every shot, edit, and page choice was built to make the brand feel more grounded, more premium, and easier to understand. Not only showing the cars, but the standards behind them.
Testimonial
Andrew Harsevoort
Owner | Harse Autocraft
Harse Autocraft Inc.
