This Privacy Policy describes how AntaresMedia Inc. ("Antares Media," "we," "us," or"our") collects, uses, discloses, and protects personal informationobtained through our website at antaresmedia.ca, through direct clientengagements, and through the third-party tools and platforms we use to operateour business. By accessing our website or engaging our services, youacknowledge that you have read and understood this Privacy Policy.

Antares Media Inc. is a federallyincorporated creative production studio based in Oakville, Ontario, Canada. Weare subject to Canada's Personal Information Protection and ElectronicDocuments Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), the province ofOntario's applicable privacy standards, and, where applicable, the privacy lawsof other jurisdictions including the United States and the European Union.

1. Information We Collect

We collect personal information only to theextent necessary to provide our services, respond to inquiries, fulfillcontractual obligations, and operate our business in compliance with applicablelaw. The categories of personal information we may collect are as follows.

1.1 Information You Provide Directly

•      Contact and inquiry data — including your full name,business name, email address, phone number, and the nature of your inquiry —submitted through our website contact form or by direct email.

•      Booking and scheduling data — including your name,email address, company name, and the nature of your discovery call request —submitted when you book a call through Cal.com, our third-party schedulingplatform.

•      Client and project data — including businessinformation, project briefs, creative assets, location details, and othermaterials you share with us as part of an active client engagement.

•      Financial and billing information — including yourname, business name, billing address, and payment method details provided inconnection with invoices or transactions. Where payment is processedelectronically, this data is handled by our third-party payment processors. Wedo not store full credit card numbers or banking credentials on our ownsystems.

1.2 Information Collected Automatically

When you visit our website, certain technicaldata is collected automatically through cookies, pixels, and trackingtechnologies embedded on our site. This may include:

•      IP address and general geographic location derived fromit

•      Browser type and version, device type, and operatingsystem

•      Pages viewed, time spent on pages, referring URLs, andnavigation behaviour

•      Session identifiers and other analytics data used tounderstand site performance

1.3 Information Collected Through Third-Party Tools

Our website and business operations use thefollowing third-party platforms, each of which may independently collect datasubject to their own privacy policies:

•      Google Analytics and Google Search Console — used tomeasure website traffic, user behaviour, and search performance. Google may setcookies and collect data in accordance with Google's Privacy Policy.

•      Cal.com — used for discovery call scheduling. Cal.comcollects booking-related personal information as described in their own privacypolicy.

•      Meta Pixel (Facebook/Instagram) — used for advertisingmeasurement and retargeting on Meta platforms. Meta may collect behavioural anddevice data in accordance with Meta's Data Policy.

•      Hotjar or similar session recording and heatmap tools —used to analyze how visitors interact with our website through anonymizedsession recordings and heatmaps. These tools may collect mouse movements,clicks, and scroll behaviour.

•      Webflow — our website is built and hosted on Webflow,which may collect technical data in connection with hosting and form submissionservices, subject to Webflow's Privacy Policy.

•      Wave, QuickBooks, FreshBooks, and/or Stripe — used forinvoicing, financial record-keeping, and payment processing, each subject totheir own privacy policies.

2. How We Use Personal Information

We use personal information for the followingpurposes, each of which is grounded in a lawful basis under PIPEDA and otherapplicable privacy law:

•      To respond to inquiries, contact form submissions, andrequests for information about our services.

•      To schedule and conduct discovery calls and clientmeetings.

•      To deliver the creative production services contractedby our clients, including video production, photography, and web design anddevelopment.

•      To generate and issue invoices, process payments, andmaintain financial records in compliance with our obligations under the CanadaRevenue Agency's seven-year record retention requirements.

•      To send transactional communications related to activeprojects, including project updates, deliverable notifications, and schedulingconfirmations.

•      To send marketing communications, includingnewsletters, promotional content, and updates about Antares Media's servicesand insights, where you have provided express or implied consent in accordancewith CASL.

•      To analyze website traffic and user behaviour throughanalytics tools for the purpose of improving our website, content, and serviceofferings.

•      To run digital advertising campaigns on platformsincluding Meta, where permitted by your consent and platform settings.

•      To comply with legal obligations, enforce ourcontracts, and protect our legal rights.

3. Legal Basis for Processing

For individuals located in the European Unionor other jurisdictions that require an explicit legal basis for processingpersonal data, we process your information on the following grounds:

•      Consent — where you have provided express consent toreceive marketing communications or to the use of certain trackingtechnologies.

•      Contractual necessity — where processing is required toperform a contract with you or to take steps at your request prior to enteringinto a contract.

•      Legitimate interests — where processing is necessaryfor our legitimate business interests, such as website analytics, serviceimprovement, and business development, provided those interests are notoverridden by your privacy rights.

•      Legal obligation — where processing is required tocomply with applicable law, including tax and financial record-keepingobligations under Canadian law.

4. Cookies and Tracking Technologies

Our website uses cookies and similar trackingtechnologies to operate core website functionality, analyze site usage, andsupport advertising efforts. Cookies are small data files placed on your deviceby your browser when you visit a website.

4.1 Types of Cookies We Use

•      Essential cookies — required for the basicfunctionality of our website, including navigation and form submissions. Thesecannot be disabled without impairing site functionality.

•      Analytics cookies — set by Google Analytics and similartools to collect information about how visitors interact with our site. Thisdata is aggregated and used to improve website performance.

•      Marketing and advertising cookies — set by Meta Pixeland potentially other advertising platforms to measure ad performance andenable retargeting. These cookies may track your activity across otherwebsites.

•      Session recording cookies — set by Hotjar or similartools to capture anonymized session data including mouse movement, clickbehaviour, and scroll patterns.

4.2 Managing Cookies

You may control cookie behaviour through yourbrowser settings. Most browsers allow you to refuse, delete, or be notified ofcookies. Please note that disabling certain cookies may affect thefunctionality of our website. You may also opt out of Google Analytics trackingat tools.google.com/dlpage/gaoptout and opt out of Meta's advertising cookiesthrough your Meta account settings or the Digital Advertising Alliance opt-outtools.

5. Marketing Communications and CASL Compliance

If you have provided us with your emailaddress in connection with an inquiry, a project engagement, or by subscribingto communications from Antares Media, you may receive marketing emails from usincluding newsletters, insights, and promotional content.

We operate our email marketing activities inaccordance with Canada's Anti-Spam Legislation (CASL). We rely on eitherexpress consent (where you have explicitly opted in) or implied consent (wherewe have an existing business relationship) as our lawful basis for sendingcommercial electronic messages.

You may withdraw your consent and unsubscribefrom marketing emails at any time by clicking the unsubscribe link included inevery marketing email or by contacting us directly at hello@antaresmedia.ca. Wewill process unsubscribe requests within ten (10) business days. Transactionalemails related to active projects are not subject to this unsubscribe mechanismand will continue for the duration of the engagement.

6. Disclosure of Personal Information

We do not sell, rent, or trade personalinformation. We may disclose personal information to the following categoriesof third parties, strictly as required to operate our business and fulfill ourobligations:

•      Service providers and technology platforms — includingCal.com, Google, Meta, Hotjar, Webflow, Stripe, Wave, QuickBooks, andFreshBooks, each of whom processes data on our behalf or in connection with ouruse of their platforms, subject to their own privacy policies and dataprocessing agreements.

•      Professional advisors — including legal counsel,accountants, and financial advisors, who are bound by confidentialityobligations.

•      Regulatory and government authorities — where we arerequired by law, court order, or regulatory obligation to disclose personalinformation.

•      Successors in interest — in the event of a merger,acquisition, or sale of all or substantially all of Antares Media's businessassets, personal information may be transferred to the acquiring entity,subject to equivalent privacy protections.

All third-party service providers engaged byAntares Media are required to handle personal information in a mannerconsistent with applicable privacy law and our data protection expectations.

7. Cross-Border Data Transfers

Antares Media is based in Ontario, Canada,and primarily serves clients in the Greater Toronto Area. However, because weuse third-party platforms and tools operated by companies based in the UnitedStates and other jurisdictions, personal information may be transferred to andprocessed in countries outside of Canada.

Where personal information is transferredinternationally, we rely on the privacy policies and data processingcommitments of our third-party service providers to ensure appropriateprotection. We note that privacy laws in the United States and other jurisdictionsmay differ from those in Canada, and personal information transferred outsideCanada may be subject to access by foreign courts, law enforcement, orregulatory authorities.

If you are located in the European EconomicArea, you may have additional rights under the General Data ProtectionRegulation (GDPR) with respect to the transfer of your personal data. We relyon applicable legal mechanisms for such transfers, including standardcontractual clauses where required.

8. Data Retention

We retain personal information only for aslong as necessary to fulfill the purposes described in this Privacy Policy,unless a longer retention period is required or permitted by law.

•      Client financial and billing records are retained for aminimum of seven (7) years from the date of the transaction, in accordance withthe Canada Revenue Agency's record-keeping requirements under the Income TaxAct and the Excise Tax Act.

•      Project files and client communications are retainedfor the duration of the client relationship and for a reasonable periodthereafter for reference and legal protection purposes.

•      Contact and inquiry data from individuals who do notbecome clients is retained for up to twelve (12) months from the date ofinitial contact, unless further engagement warrants a longer period.

•      Marketing consent records are retained for as long asnecessary to demonstrate compliance with CASL, including after an unsubscribehas been processed.

•      Website analytics data is subject to the retentionpolicies of the respective platforms (e.g., Google Analytics).

When personal information is no longerrequired for the purpose for which it was collected and no legal retentionobligation applies, we will securely delete or anonymize it.

9. Security of Personal Information

We take the security of personal informationseriously and implement reasonable administrative, technical, and physicalsafeguards to protect personal information against unauthorized access,disclosure, alteration, and destruction. These measures include:

•      Use of industry-standard encryption for electronictransmission of sensitive data.

•      Restricting access to personal information toauthorized personnel who require it to perform their duties.

•      Relying on reputable third-party platforms withestablished security practices for payment processing, scheduling, andcommunications.

•      Periodic review of our data practices and securitymeasures.

No method of electronic transmission orstorage is completely secure. While we take all reasonable precautions, wecannot guarantee the absolute security of personal information. In the event ofa privacy breach involving personal information that poses a real risk ofsignificant harm, we will notify affected individuals and the Office of thePrivacy Commissioner of Canada as required under PIPEDA.

10. Your Privacy Rights

Subject to applicable law, you have thefollowing rights with respect to your personal information:

•      Right of access — you may request confirmation ofwhether we hold personal information about you and, if so, access to thatinformation.

•      Right to correction — you may request that we correctinaccurate or incomplete personal information about you.

•      Right to deletion — you may request that we deletepersonal information about you, subject to our legal retention obligations(including the seven-year CRA requirement for financial records).

•      Right to withdraw consent — where we rely on consent asthe legal basis for processing, you may withdraw that consent at any timewithout affecting the lawfulness of processing prior to withdrawal.

•      Right to opt out of marketing — you may opt out ofmarketing communications at any time as described in Section 5 of this Policy.

•      Right to lodge a complaint — if you believe yourprivacy rights have been infringed, you may file a complaint with the Office ofthe Privacy Commissioner of Canada at priv.gc.ca.

Individuals in the European Economic Area mayhave additional rights under the GDPR, including the right to data portabilityand the right to object to processing based on legitimate interests. Toexercise any of these rights, please contact us using the information providedin Section 12.

11. Children's Privacy

Our website and services are not directed toindividuals under the age of 18. We do not knowingly collect personalinformation from minors. If you believe that a minor has provided us withpersonal information without appropriate consent, please contact us and we willtake steps to delete such information promptly.

12. Contact Us — Privacy Requests

For any questions, concerns, or requestsregarding this Privacy Policy or your personal information, including requestsfor access, correction, or deletion, please contact us at:

Antares Media Inc.

Attn: Privacy Officer

407 Iroquois Shore Rd, Unit 8 Suite V55

Oakville, Ontario  L6H 1M3

Email: hello@antaresmedia.ca

We will respond to privacy requests withinthirty (30) calendar days of receipt, unless additional time is required underapplicable law, in which case we will notify you of the extension and thereasons for it.

13. Changes to This Privacy Policy

We reserve the right to update or amend thisPrivacy Policy at any time to reflect changes in our data practices, businessoperations, or applicable law. When we make material changes, we will updatethe "Last Updated" date at the top of this document and, whereappropriate, notify active clients or subscribers by email.

We encourage you to review this PrivacyPolicy periodically. Your continued use of our website or services followingthe posting of any changes constitutes your acceptance of the revised Policy.

This Privacy Policy was prepared forAntares Media Inc. and reflects the studio's data practices as of the effectivedate above.

This document does not constitute legaladvice. Antares Media Inc. recommends periodic review with qualified legalcounsel.

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