Privacy Policy

Antares Media Inc. Effective Date: May 17, 2026 Last Updated: May 17, 2026

1. Introduction

Antares Media Inc. ("Antares," "the Studio," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, store, and safeguard information about visitors to our website at antaresmedia.com and any associated subdomains or successor URLs (collectively, the "Site"), as well as individuals who contact us, engage our services, or otherwise interact with our Studio.

Antares Media Inc. is a federally incorporated Canadian corporation (Business Number 724792759) with its principal place of business at 407 Iroquois Shore Road, Unit 8, Suite V55, Oakville, Ontario, L6H 1M3, Canada.

This Privacy Policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Quebec's Act Respecting the Protection of Personal Information in the Private Sector (commonly referred to as Law 25), the European Union General Data Protection Regulation (GDPR), the United Kingdom General Data Protection Regulation (UK GDPR), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and other applicable privacy laws.

By accessing or using our Site, submitting a contact form, engaging our services, or otherwise providing us with information, you acknowledge that you have read, understood, and consented to the practices described in this Privacy Policy. If you do not agree with any part of this Policy, please do not use the Site or provide us with your information.

2. Scope

This Privacy Policy applies to all personal information collected by Antares Media Inc. through:

• The Site and any pages, forms, blogs, or interactive features hosted on it;

• Email, telephone, video conferencing, in-person meetings, or other direct communications with our team;

• Project inquiries, proposals, statements of work, and engagement documents;

• Production activities, including on-location filming, photography, and event coverage;

• Marketing campaigns, newsletters, and promotional communications;

• Social media accounts operated by Antares, to the extent we collect information through those channels.

This Policy does not apply to third-party websites, services, or platforms linked from our Site. We encourage you to review the privacy practices of any third party before providing them with your information.

3. Information We Collect

We collect personal information in three primary ways: information you provide directly, information collected automatically through technology, and information received from third parties.

3.1 Information You Provide Directly

When you submit our contact form, request a proposal, or otherwise communicate with us, you may provide:

• Your full name;

• Your email address;

• Your telephone number (where provided);

• Your company or organization name and role;

• The nature of your project, including budget range, timelines, deliverables, and creative direction;

• Reference materials, brand assets, or briefing documents you share with us;

• Any other information you voluntarily include in your communications.

When you engage Antares for a project, we may additionally collect:

• Billing information, including legal entity name, billing address, and tax registration details;

• Banking or wire transfer details required to process payments;

• Information about your employees, talent, or third parties who appear in or contribute to the production (subject to appropriate releases and consents);

• Project files, intellectual property, confidential business information, and any other materials necessary to deliver the engagement.

3.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, server logs, and similar technologies. This may include:

• Your Internet Protocol (IP) address and approximate geographic location derived from it;

• Your browser type, version, language, and operating system;

• The device type and screen resolution you are using;

• The pages you visit on the Site, the time and duration of your visits, the referring URL, and the links you click;

• Diagnostic data such as crash reports and performance metrics.

We use this information to operate, secure, analyze, and improve the Site. Section 8 of this Policy describes the cookies and tracking technologies we use in detail.

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (such as the analytics tools integrated into our hosting platform);

• Marketing and advertising platforms;

• Social media networks if you interact with our content on those platforms;

• Public business directories, professional networks, and publicly available sources used for prospecting and outreach;

• Service providers, subcontractors, and production partners who collaborate with us on engagements;

• References, referrals, and introductions from existing clients.

3.4 Information We Do Not Knowingly Collect

We do not knowingly collect sensitive personal information such as government-issued identification numbers, financial account credentials, health data, biometric data, racial or ethnic origin, religious beliefs, sexual orientation, or political opinions, unless such information is volunteered by you in connection with a specific engagement and is necessary to deliver our services. Where sensitive information is collected, we apply heightened safeguards and limit access strictly to those who require it.

We do not knowingly collect personal information from children under the age of sixteen (16). Section 13 of this Policy addresses children's privacy in greater detail.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

Responding to inquiries. To review project briefs, respond to questions, schedule discovery calls, prepare proposals, and otherwise communicate with you about a potential engagement.

Delivering our services. To plan, produce, manage, and deliver the cinematography, photography, brand identity, web design and development, creative direction, and related services for which you have engaged us.

Billing and accounting. To issue invoices, process payments, maintain financial records, and comply with our tax and bookkeeping obligations under Canadian law.

Communication. To send you transactional messages relating to your project, including production schedules, deliverables, revisions, approvals, and project updates.

Marketing and business development. With your consent where required, to send you newsletters, case studies, portfolio updates, and information about Antares's services. You may opt out of marketing communications at any time using the methods described in Section 11.

Operating and improving the Site. To analyze how visitors use the Site, measure the effectiveness of our content, diagnose technical issues, and improve user experience.

Security and fraud prevention. To protect the Site, our systems, our clients, and ourselves from unauthorized access, abuse, fraud, and other malicious activity.

Legal compliance. To comply with applicable laws, regulations, court orders, government requests, and the legitimate requests of public authorities, and to enforce our contractual rights and defend against claims.

Portfolio and case studies. Subject to the terms of the applicable engagement agreement and any confidentiality obligations, we may use anonymized or attributed examples of completed work in our portfolio, on social media, in pitches to prospective clients, and in awards submissions. Where attribution to a named client is contemplated, we will obtain the client's prior consent in the engagement agreement or by separate written approval.

5. Legal Bases for Processing (GDPR / UK GDPR)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information only where we have a valid legal basis under the GDPR or UK GDPR. The legal bases we rely upon are:

Consent. Where you have given us clear consent to process your personal information for a specific purpose, such as receiving marketing communications.

Contractual necessity. Where processing is necessary to take steps at your request before entering into a contract, or to perform a contract to which you are a party — for example, when delivering an engagement you have commissioned.

Legal obligation. Where processing is necessary to comply with a legal obligation, such as retaining accounting records for the period required by Canadian tax law.

Legitimate interests. Where processing is necessary for the legitimate interests pursued by Antares or a third party, provided those interests are not overridden by your rights and freedoms. Our legitimate interests include operating our business, marketing our services to prospective B2B clients, securing our systems, and improving our work.

You have the right to object to processing based on legitimate interests, as described in Section 11.

6. How We Share Your Information

Antares does not sell your personal information. We do, however, share information with limited categories of recipients where necessary to operate our Studio and deliver our services. The categories are:

6.1 Service Providers and Processors

We engage third-party service providers to perform functions on our behalf. These providers process personal information only to the extent necessary to perform their services and are contractually obligated to maintain appropriate confidentiality and security safeguards. They include:

• Website and hosting infrastructure (such as Framer, where the Site is currently hosted, and any successor hosting or content management platforms);

• Email and communication tools (such as our business email provider, calendar tools, and video conferencing platforms);

• Form and inquiry processing (such as the form builder used to capture contact submissions);

• Analytics and performance measurement (such as the analytics services described in Section 8);

• Payment processing and accounting (such as our bookkeeping software and any payment processors we engage);

• Cloud storage and file transfer (such as the platforms we use to deliver finished assets and store project files);

• Production partners and subcontractors (such as directors of photography, editors, retouchers, developers, designers, location scouts, talent agencies, and equipment rental houses we engage on a project-by-project basis).

6.2 Clients and Project Stakeholders

In the course of delivering an engagement, we may share information among the client team and any third parties the client has authorized — such as their internal staff, agency partners, or vendors. We do so only in accordance with the engagement agreement and the client's instructions.

6.3 Legal and Regulatory Disclosures

We may disclose personal information where we believe in good faith that disclosure is required to:

• Comply with applicable law, regulation, legal process, or governmental request;

• Enforce our agreements, policies, and terms of service;

• Protect the rights, property, or safety of Antares, our clients, our team, or others;

• Detect, prevent, or address fraud, security, or technical issues.

6.4 Business Transactions

If Antares is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred to the relevant counterparty as part of that transaction, subject to standard confidentiality protections.

6.5 With Your Consent

We may share your information with other parties when you direct us to do so or otherwise provide your consent.

7. International Data Transfers

Antares is based in Canada, and our service providers and subcontractors are located in Canada, the United States, the European Union, the United Kingdom, and other jurisdictions. By providing us with your personal information, you understand that your information may be transferred to, stored in, and processed in countries other than your country of residence, including jurisdictions whose data protection laws may differ from those in your country.

Where we transfer personal information out of the European Economic Area, the United Kingdom, or Quebec, we implement appropriate safeguards — including, where applicable, Standard Contractual Clauses, adequacy decisions, or equivalent contractual protections — to ensure that your information receives a level of protection consistent with applicable law.

8. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies to function properly, remember your preferences, analyze usage, and improve our service. A cookie is a small text file stored on your device by your browser when you visit a website.

8.1 Types of Cookies We Use

Strictly necessary cookies. These cookies are essential for the Site to function and cannot be switched off in our systems. They enable basic features such as page navigation, secure areas, and form submissions.

Performance and analytics cookies. These cookies allow us to count visits, measure traffic sources, and understand how visitors move through the Site so we can improve its performance. The information collected is aggregated and, where possible, anonymized.

Functional cookies. These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

Marketing cookies. Where used, these cookies track visitors across websites with the intent of displaying relevant advertising or measuring the performance of our marketing campaigns. We will obtain your consent before placing marketing cookies where required by law.

8.2 Third-Party Analytics

The Site is currently built on Framer and may incorporate analytics tools that Framer provides or that we integrate (such as Google Analytics, Plausible, Fathom, or similar). These tools collect information about your interactions with the Site and may set their own cookies. You can learn more about each provider's practices by reviewing their respective privacy policies.

8.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can typically delete existing cookies, block future cookies, or be notified when a cookie is set. Please note that disabling certain cookies may affect the functionality of the Site.

For more granular control, you may also opt out of certain third-party analytics tools directly through the provider:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout

• Industry-wide opt-out tools: youronlinechoices.eu (EU) and optout.aboutads.info (US/CA).

Where required by law, we will display a cookie consent banner on the Site allowing you to accept, reject, or customize non-essential cookies.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Inquiry information (contact form submissions that do not result in an engagement): retained for up to twenty-four (24) months for business development follow-up, then deleted or anonymized unless you request earlier deletion.

• Client engagement records (contracts, statements of work, deliverables, correspondence): retained for the duration of the engagement and for at least seven (7) years thereafter to comply with Canadian tax, accounting, and limitation-period obligations.

• Financial records (invoices, receipts, payment records): retained for at least seven (7) years from the end of the fiscal year to which they relate, in accordance with the Canada Revenue Agency's record-keeping requirements.

• Marketing data (email subscribers, newsletter audiences): retained until you unsubscribe or otherwise request deletion, plus a short suppression-list period to ensure we honour your opt-out.

• Analytics data: retained in aggregated or anonymized form for the periods set by our analytics providers.

Where information is no longer required, we will securely delete it or render it anonymous so that it can no longer be associated with an identifiable individual.

10. Data Security

We take the security of your personal information seriously and have implemented reasonable administrative, technical, and physical safeguards designed to protect it against unauthorized access, disclosure, alteration, and destruction. These safeguards include:

• Encrypted transmission of data over the Site using industry-standard TLS;

• Access controls limiting personal information to authorized personnel on a need-to-know basis;

• Secured cloud storage with reputable providers;

• Strong password requirements and, where supported, multi-factor authentication on internal systems;

• Confidentiality obligations binding our team and subcontractors;

• Regular review of our security practices.

No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. In the event of a security incident affecting your personal information, we will notify you and the relevant supervisory authorities where required by applicable law and within the timeframes that law prescribes.

11. Your Privacy Rights

Depending on your jurisdiction of residence, you may have the following rights with respect to your personal information. We will respond to verified requests within the timeframes prescribed by applicable law.

11.1 Rights Under PIPEDA (Canada)

If you are a resident of Canada, you have the right to:

• Access the personal information we hold about you;

• Correct inaccurate or incomplete information;

• Withdraw consent to our collection, use, or disclosure of your information, subject to legal and contractual restrictions;

• Challenge our compliance with PIPEDA by contacting our Privacy Officer (see Section 16) or the Office of the Privacy Commissioner of Canada at priv.gc.ca.

11.2 Rights Under Quebec Law 25

If you are a resident of Quebec, you additionally have the right to:

• Be informed of the categories of personal information we hold about you, the purposes for which they are used, the categories of recipients to whom they may be communicated, and the retention period;

• Data portability — to receive the computerized personal information you have provided to us in a structured, commonly used technological format;

• De-indexing or cessation of dissemination of certain information in defined circumstances;

• Be informed of any automated decisions made using your personal information that produce legal effects or similarly significantly affect you.

11.3 Rights Under the GDPR / UK GDPR

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the right to:

• Access the personal data we hold about you;

• Rectification of inaccurate or incomplete data;

• Erasure of your data in certain circumstances ("right to be forgotten");

• Restriction of processing in certain circumstances;

• Data portability — to receive your data in a structured, commonly used, machine-readable format;

• Object to processing based on legitimate interests or for direct marketing purposes;

• Withdraw consent at any time where processing is based on consent;

• Not be subject to decisions based solely on automated processing that produce legal or similarly significant effects;

• Lodge a complaint with a supervisory authority in your jurisdiction.

11.4 Rights Under CCPA / CPRA (California Residents)

If you are a resident of California, you have the right to:

• Know what categories of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom it is shared;

• Access the specific pieces of personal information we have collected;

• Delete the personal information we have collected, subject to certain exceptions;

• Correct inaccurate personal information;

• Opt out of the "sale" or "sharing" of personal information (we do not sell personal information and do not engage in cross-context behavioural advertising as those terms are defined under the CPRA);

• Limit the use of sensitive personal information (we do not use sensitive personal information for any purpose beyond what is reasonably necessary to deliver our services);

• Non-discrimination — we will not discriminate against you for exercising your privacy rights.

11.5 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using the details in Section 16. We may need to verify your identity before fulfilling your request, and we may decline requests where permitted by law (for example, where granting the request would interfere with a legal obligation, the rights of others, or an ongoing legal matter).

You will not be required to pay a fee to exercise your rights in most cases. We will respond within the time period prescribed by applicable law — typically thirty (30) days under PIPEDA and Quebec Law 25, one (1) month under GDPR, and forty-five (45) days under CCPA/CPRA.

You may also designate an authorized agent to make a request on your behalf, subject to verification of the agent's authority.

12. Direct Marketing and Communications

We may send you marketing communications about Antares's services where we have a lawful basis to do so. You can opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link in the footer of any marketing email;

• Replying to a marketing email with the word "Unsubscribe";

• Contacting us at hello@antaresmedia.com.

Opting out of marketing communications does not affect transactional or service-related messages necessary to deliver an active engagement. Marketing communications sent to Canadian recipients comply with Canada's Anti-Spam Legislation (CASL).

13. Children's Privacy

The Site and our services are intended for businesses and adult professionals. We do not knowingly collect personal information from individuals under the age of sixteen (16). If we become aware that we have collected personal information from a child under sixteen without verifiable parental or guardian consent, we will take prompt steps to delete such information.

Where children are featured as talent in commercial productions — for example, in lifestyle or campaign photography — we obtain written consent from a parent or legal guardian through a separate talent release before any image or recording is captured, used, or stored.

If you believe we may have inadvertently collected information from a child, please contact us using the details in Section 16.

14. Third-Party Links and Services

The Site may contain links to third-party websites, services, or platforms that are not operated by Antares. This Privacy Policy does not apply to those third parties. We have no control over and assume no responsibility for the content, privacy practices, or policies of any third-party websites or services. We encourage you to review the privacy policies of every website or service you visit before providing them with your information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, applicable law, or for other operational reasons. When we do, we will revise the "Last Updated" date at the top of this Policy and, where the changes are material, we will provide additional notice — such as by posting a prominent notice on the Site or by emailing you where we have your contact information.

We encourage you to review this Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site or our services after a revised Privacy Policy takes effect constitutes your acceptance of the updated terms.

16. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or our handling of your personal information, please contact our Privacy Officer:

Antares Media Inc. Attn: Privacy Officer 407 Iroquois Shore Road, Unit 8, Suite V55 Oakville, Ontario, L6H 1M3, Canada

Email: hello@antaresmedia.com Telephone: +1 (416) 639-5958

If you are unsatisfied with our response, you may have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction:

• Canada: Office of the Privacy Commissioner of Canada — priv.gc.ca

• Quebec: Commission d'accès à l'information du Québec — cai.gouv.qc.ca

• European Union: The supervisory authority in your member state

• United Kingdom: Information Commissioner's Office — ico.org.uk

• California: California Privacy Protection Agency — cppa.ca.gov